|
HLA Vision
Our pursuit of excellence is a continuous journey as our Vision is to be the ‘Insurer of Choice' in Malaysia, through our entrepreneurship spirit to meet and exceed customers' expectation.
HLA Mission
We are committed to providing financial security and peace of mind to our customers through:
HLA Values
HLA's essence of entrepreneurship is guided by a strong set of LIFE values:
Listen – we listen to our customers as well as the market to understand their financial and protection needs
Innovate – we innovate our product solutions to meet our customers' needs
Fulfill – we fulfill the needs of our customers and build long-term relationships at every stage of their lives
Energise – we are energetic and constantly look for new opportunities to serve our customers better.
Hong Leong Group Values
Hong Leong Group firmly believes that its core values form its foundations and framework. Its values build its character; they are the binding cord that holds the people together, the driving force towards the successful accomplishment of the Group’s Vision.
Quality
To consistently provide goods and services of the highest quality at affordable prices.
Entrepreneurship
To pursue management vision and foster entrepreneurship.
Innovation
To nurture and be committed to innovation
Honour
To conduct business with honour.
Human Resource
To enhance the quality of human resources as the essence of management excellence.
Unity
To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all.
Progress
To improve existing operations and to position for expansion and new opportunities.
Social Responsibility
To create wealth for the betterment of society.